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parody advertisement : ウィキペディア英語版
parody advertisement
A parody advertisement is a fictional advertisement for a non-existent product, either done within another advertisement for an actual product, or done simply as parody of advertisements—used either as a way of ridiculing or drawing negative attention towards a real advertisement or such an advertisement's subject, or as a comedic device, such as in a comedy skit or sketch.
==Overview==
A parody advertisement should not be confused with a fictional brand name used in a program to avoid giving free advertising to an actual product, or to the use of a fictional brand name in an actual advertisement used for comparison, which is sometimes done as opposed to comparing the product to an actual competitor. (In some countries, Germany or Norway for example, it is illegal to make disparaging comments about a competitor's product in an advertisement, even if the statements are proven to be true.〔Germany's "Act against Unfair Competition" or "Gesetz gegen den unlauteren Wettbewerb" (UWG) of 3 July 2004, § 6 generally forbids the use of comparative advertising. Technically it is not "illegal" in that almost all actions under the law are based on private lawsuits, e.g. typically the company whose product is being mentioned sues, rather than the government prosecuting.〕)
A parody advertisement can be one in which the advertisement appears to ''actually be a real ad for'' the false product, but then the advertisement is somehow exposed to be a parody and if it is an actual advertisement the actual brand becomes clear. If it is simply a parody it may or may not indicate that it is one.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「parody advertisement」の詳細全文を読む



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